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KSU Psychology graduate rocks the Grammys with Arby's tweet

Kennesaw State University Psychology graduate Josh Martin recently caused quite a stir when he sent out a tweet for his employer Arby's after the 2014 Grammy Awards show.

The tweet, "Hey @Pharrell, can we have our hat back? #GRAMMYs"  referring to the stylized hat worn by the performer at the Grammy Awards show became an instant hit with the social media crowd and has garnered Mr. Martin and Arby's great publicity.

To learn more about this story, please follow the links below.

Marketing Land: Arby's Social Media Manager Gives Inside Scoop On Tweet To Pharrell That Rocked The Grammys 

Adweek: Arby's Slayed the Grammys With This Tweet About Pharrell Williams' Hat

 


Posted: February 3, 2014